Barry
In his own write.
About Barry LaBov
Barry is a nationally recognized, respected author, speaker, brand strategist and channel engagement specialist. Barry is also the President and CEO of LABOV Marketing, Communications and Training. LABOV is a full-service agency that specializes in working with corporations who have dealer/distributor or sales channel networks.
Discover your uniqueness.
Unlock The Power of Differentiation
I breathe new life into brands that are trapped in a commodity mindset. Employing a proven method of discovery and transformation, I take brands, their employees and customers from indifference to understanding—in essence, from Why to Wow. By unlocking the power of differentiation, I help brands win hearts, minds and market share.
Start with a Free 15-Minute Differentiation Discussion
Stuck in a commodity mindset or believe you’re headed that way? Schedule a free 15-minute discussion with me on how you can use differentiation to elevate your brand and your people. It’s one conversation that could change the trajectory of your brand forever.
Book your discussion today.
Here are the easiest ways for us to connect:
Linkedin: Barry Labov
Email: blabov@labov.com
Meeting: Use this booking tool to schedule our online meeting
Read Up.
Books and more
Barry has authored or co-authored over a dozen business books, including his forthcoming book, The Power of Differentiation, which will be published by Indigo River and distributed through Simon & Schuster. In the book, he shares experiences and actionable recommendations for leaders seeking to differentiate their brands and products.
Barry has also written over 100 business articles on a range of topics, including brand re-engineering, customer loyalty, employee engagement, training strategy, dealer/distributor network performance and much more. Barry has been interviewed as a subject matter expert on CNBC, Fox Business and in several videos and podcasts.
The Power of Differentiation
Too often, great brands don’t recognize, understand or value the uniqueness within their company or products. It leads to a commodity mindset that diminishes sales, profit, quality and employee morale. In his book, The Power of Differentiation, entrepreneur and CEO Barry LaBov shares real-world experiences and actionable recommendations for leaders seeking to differentiate their brands and products. Whether you’re the president of a worldwide B2B manufacturing company or an executive at a 100+ year old, family-owned business, you will find insights that will inspire you to discover and share your brand’s uniqueness. Barry shares excerpts from the book regularly to help businesses.
What People Are Saying About The Power of Differentiation
“The importance given to immersive, interactive, and dynamic learning is what differentiates Barry and what his teams can deliver. The ability to bring a brand to life through sensorial and tangible storytelling is what inspires people and drives advocacy.”
Charlie Whitfield, Global Consumer & Internal Advocacy Lead, The Macallan
“Brand differentiation isn't about being different for the sake of it; it’s about being unforgettable, unignorable. This is a compelling read, peppered with insightful real-life examples and very relevant to any enterprise leader grappling with the disruptive challenges confronting businesses today.”
Johan de Nysschen, President and CEO, ARRI Americas Inc., Automotive industry visionary, Former CEO of Infiniti, President of Cadillac, President of Audi and COO of Volkswagen Group of America
“If you’re looking to transform your brand and inspire your organization, look no further than The Power of Differentiation.”
Anoop Proakash, EVP Americas, AriensCo
Awards
Barry LaBov is the founder and CEO of LABOV Marketing Communication and Training. He is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fame. He is also a Better Business Bureau Torch Awards for Ethics recipient.
Under his leadership, LABOV Marketing Communications and Training has received the Indiana Growth 100 Award six times, was named Small Business of the Year and recognized as one of the Best Places to Work in Indiana. Additionally, LABOV’s client work has been honored with nearly 100 national and regional awards.
Making an impact.
His other entrepreneurial ventures include L2 Global Investments with his daughter, Laura Leamon. He is an investor and partner in Plow Digital, a full-service digital development and gaming firm. Barry is also an active member of the Young Presidents’ Organization and was a founding member, co-owner and president of Sycamore Hills Golf Club, a Jack Nicklaus Signature Golf Club.
Barry and his wife Carol head their own charitable foundation that contributes to worthy causes every year, including Make a Wish Foundation, Big Brothers Big Sisters, Junior Achievement, Habitat for Humanity and many more. Carol is also an accomplished author. The proceeds of her children’s book The Cave Boy Who Would Be President are donated to worthy charities.
What started it all
A musician and songwriter, Barry will often say, “My music sold well under one million copies.” However, Barry and his band Mark Urgent enjoyed impressive success in the 1980s. In fact, their song On a Night Like This was featured on American Bandstand and reached the Billboard charts. The band created a well of original music, including writing and producing music for movie soundtracks. Today, Barry applies many of the lessons he learned from his time in a band to his business, like jamming—one of LABOV’s core values.